Value Propositions

Define and exploit your competitive advantage

Who Should Attend: Marketing and Sales Executives, Senior Account Managers, Key Account Managers
Length: ½ to 1 day

Create and sharpen your value proposition to differentiate your organization in today’s competitive marketplace in our Value Proposition workshop. We work with your executive team analyzing all the critical elements that go into your value proposition including markets, preferences, primary needs, value elements, features, benefits, and messaging. Most importantly, this workshop is designed to build consensus and alignment with your senior executive sales and marketing teams.

Key Benefits:

Create and refine a powerful value proposition to move your business forward
Gain deeper understanding of your customer markets, preferences, primary needs, value elements, features, benefits, and messaging
Build consensus from top-to-bottom with your executive sales and marketing teams

Peak Performance Insights

Building Customer Relationships That Last

What sets good sales people apart? What makes them perennial leaders who consistently meet and exceed their quotas?

Real Results

“Kevin helped us strategize for, sell and acquire HP, Tandem, and NCR which became huge accounts for us. In the three years he worked with our team, we were able to double our sales and vastly improve our bottom line EBITA.”
– Susan Hancock, Former CEO, Hancock Information Group