Improving Team Performance & Alignment

Microsoft Advertising

Microsoft Advertising markets digital advertising solutions across a variety of Microsoft platforms that allow organizations to deliver targeted marketing and sales messages to specific online audiences.  Microsoft’s display and search capabilities build a strong presence for clients across search engines, portals, social networks, gaming, and instant messaging platforms.

Challenge:

While Microsoft is the worldwide leader in the development and marketing of enterprise and application software, it faces increasing competition in the digital advertising world. Google’s significant market share in search and strong competition in display advertising has frustrated the company’s ability to scale, grow, and leverage its significant presence in the software market.

Solution:

Microsoft Advertising enlisted Kevin Corcoran to help develop and execute strategies to make a greater impact in the digital advertising market.  Working with Microsoft’s sales and marketing teams, Kevin is aligning resources, tools and information to deliver a differentiated customer offering. Additionally, he is helping improve the unit’s overall organizational effectiveness, trade marketing programs, sales force deployment and evaluation.

Result:

With Kevin’s help, Microsoft Advertising is laying the foundation for improved performance.  Through initial first steps including implementing Insights performance tools (www.insights.com), the unit is improving team effectiveness, communications and its organizational alignment.