Empowering Peak Performance

CRM Strategy

Design the right strategy for the highest ROI

Who Should Attend:  Sales Management, Marketing, Sales Thought Leaders
Length: 2 days

Design a customer-centric sales strategy and CRM system to deliver extraordinary customer experiences in this powerful CRM Readiness workshop.  Working with your cross-functional teams, senior executives and key management personnel, we build consensus around your go-to-market priorities and processes to bring your strategy to life.

We ensure that your go-to-market strategies and processes are appropriate for your goals. And we help you establish those goals prior to your CRM implementation so your technology supports, rather than subverts them.  Most importantly, we get your organization “CRM-ready” to create positive customer experiences and ensure maximum user adoption for the highest return on your investment.

Key Benefits:

  • Identify “must have” versus “nice to have” CRM technology features, which are all contained in our CRM Readiness Action Plan
  • Match CRM strategies to your goals and customer needs
  • Gain maximum CRM adoption for maximum return on your investment
  • Gain consensus to implement your strategy
  • Identify the core operating process and support infrastructure to deliver extraordinary customer experiences